Heatmaps + Screen Analytics for Web

Visually explore how users interact with your pages. See what they click, where they get stuck, and what they ignore.

Data Viz Web Analytics UX Design UXCam

UXCam heatmap analytics illustration showing element ranking, click data tooltip, heat overlay on a product page, and screen metrics panel

Overview

UXCam expanded from mobile-only analytics to support web. Heatmaps were a core feature that needed to be rethought for a fundamentally different context. Web pages are dynamic, responsive, and structurally more complex than mobile screens.

I designed the end-to-end experience for creating, viewing, and acting on heatmap data for web. From analyzing page performance to element-level insights, all accessible with just a few clicks.

The Challenge

Translating heatmaps from mobile to web wasn't a simple port. The problems ran deeper:

Web pages have variable layouts across breakpoints and viewport sizes
Dynamic content like SPAs and lazy-loaded elements complicate page capture
Users needed to understand page performance at a glance before diving into details
The system had to surface actionable insights, not just raw data

Session replay showing screen visits, page playback with timeline, click events, and activity log — Session replay: watch individual user sessions with page playback, click event timeline, and a detailed activity log

What Users Can Do

Understand page performance at a glance

A clear, visual breakdown of interaction patterns, exit and bounce rates, time on page, and frustration signals. No digging through tables or dashboards.

Replay individual sessions

Watch exactly how a user navigated a page. The session replay shows screen visits, playback with a color-coded timeline, and a timestamped log of every click, gesture, and navigation event.

Compare CTA performance

Spot which buttons drive more conversions. Compare elements like "Talk to us" vs "Start trial" to make data-driven decisions about placement and copy.

Detect what users are missing

Find out if important features or content are being completely overlooked. Act fast to fix visibility issues before they impact conversion.

Screen visits table showing individual session data with timestamps, duration, previous and next screens, location, rage tap and dead click counts, and applied filters — Screen visits table: drill into individual sessions with navigation paths, rage taps, dead clicks, and filtered views

Drill into screen-level data

The screen visits view shows every session that visited a specific page, with duration, previous and next screens, location, rage tap counts, dead click counts, and gesture data. Filter by segment, UTM, or custom properties for targeted analysis.

Surface hidden friction points

Identify sessions with the most rage clicks and dead clicks. These frustration signals point directly to UX problems that quantitative data alone would miss.

Design Decisions

The design had to serve two audiences: product managers who want quick answers and analysts who need granular control. Progressive disclosure was central to the approach.

Page-level metrics are front and center for quick evaluation. One click deeper reveals element-level data with click rates, click-through rates, and the ability to watch specific sessions. Each layer adds detail without overwhelming the previous one.

Heatmaps can be created using the URL path automatically captured by UXCam, making setup instant. For teams that need more control, defining custom pages and properties enables deeper screen and heatmap analytics.

Outcome

Heatmaps + Screen Analytics for Web shipped as a key differentiator in UXCam's web product. The feature is available to all plans with heatmap access in their subscription, extending naturally from mobile to web.

The progressive complexity model worked as intended — new users get value immediately from page-level views, while power users leverage the full depth of element-level analysis and journey mapping.